Melissa Laux / Art+Design Direction
SOCIAL STRATEGY & CREATIVE DIRECTION

Social Strategy & Creative Direction

ANTHROPOLOGIE
SOCIAL STRATEGY & CREATIVE DIRECTION

SOCIAL STRATEGY & CREATIVE DIRECTION

Revamp across all channels that boosted followers by 400k+ and tripled ROI in less than a year

TACTIC 1

TACTIC 1

Alignment on brand attributes, communication priorities and themes per channel

TACTIC 2

TACTIC 2

More thoughtful curation of assets, more engaging contributors and executions

TACTIC 3

TACTIC 3

Elevation of creative direction and consistency in execution. Evolution to a more editorial aesthetic.

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TACTIC 4

TACTIC 4

Content programming that inspires and delights while driving sales and engagement

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