Melissa Laux / Art+Design Direction
LOVE & ENGAGEMENT

Love & Engagement

TIFFANY & CO.
LOVE & ENGAGEMENT

LOVE & ENGAGEMENT

Creative and strategic repositioning of Tiffany’s most precious product category

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TACTIC 1

TACTIC 1

Bold new visual and photographic direction

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TACTIC 2

TACTIC 2

More distinctive and confident product claims

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TACTIC 3

TACTIC 3

Campaign showcasing superlative and unparalleled craftsmanship

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TACTIC 4

TACTIC 4

More inclusive representation of modern love in media and casting

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