Melissa Laux / Art+Design Direction

A Better You

ANTHROPOLOGIE
ANTHROPOLOGIE WELLNESS 2018

ANTHROPOLOGIE WELLNESS 2018

“A Better You” campaign kicks off the new year with simple and empowering ways to improve your life — presented in an aspirational yet relatable way

Wellness_web.gif

DIGITAL CAMPAIGN

10 wellness rituals (and the products associated with them) are introduced with an intimate, day-in-the-life treatment

Wellness_IG.jpg
INSTAGRAM STORIES

INSTAGRAM STORIES

Be “better” in every way — a month of inspirational quotes and suggested random acts of kindness

Wellness_IG.gif
COMMUNITY + PR

COMMUNITY + PR

Instore wellness events and social coverage

Wellness_product copy.jpg