Completed at Flashpoint Advertising
Simplicity International is a vacation residence club offering access to
a network of luxury homes and estates. To illustrate this concept,
Flashpoint Advertising developed a story around the migratory bird— a
graceful, free creature that makes its home in several places throughout
the year. We brought the idea to life in an iconic and elegant mark, and
limited edition launch booklet that communicates the idea of home and
travel in an abstract and intimate way.  | |  |  |  |  |