Pfizer Exubera brand
guidelines
Completed at Landor Associates Over 17
million Americans have diabetes. For those in advanced stages, the only
treatment is insulin, administered several times a day by injection. For
most patients this is scary, inconvenient, and faced with resistance.
Exubera is a technology that delivers the medication through an inhaler,
offering an easier and more comfortable option. Focusing on both
technical and emotional attributes we developed an identity, packaging
and brandbook that introduces the product in a friendly, yet
authoritative way. |  |  |
 |  |  |  |
 |  |  |  |
 |  |  |
› scroll to view entire project