Dollhouse Clothing
Odyn Denim identity and packaging
Personal client Already a leader in the
junior's market, Dollhouse was watching the craze of the premium denim
category and wanted a piece of the action. They hired Danish fashion
designer Emi Lauridsen and myself to create a product and personality
that would stand out from the competition. Using Emi's Danish roots as
inspiration, we crafted a story and image from native folklore and
mythology—fused with the art and fairytales of Hans Christian Andersen.
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