Marilyn Jaeger Skincare Brand identity and design direction
Personal client I was hired by San
Francisco esthetician Marilyn Jaeger to create an identity for her spa
and skincare boutique. Taking cues from the ornate architecture of the
space and Marilyn's personal aesthetic, we settled on a language that is
feminine, decadent and a little bit sassy. The initial project blossomed
into a creative partnership, and over the past 8 years I have helped
Marilyn maintain a consistent image through all her communications.
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