Madstone Theaters
Brand identity and launch campaign
Completed at Number Seventeen Madstone
Theaters is a nationwide chain of upscale cinemas, showcasing art-house
and independent film. Launched during the age of Netflicks and mass
bootlegging, Madstone aspired to bring glamour back to the moviegoing
experience. To support this positioning, we delivered an identity that
combines retro film-noir sophistication with modern humor and
convenience. Particular attention was paid to interiors and environment,
revamping the spaces with clever signage and graphics. Most locations
also feature stylish lounges, with an above-average offering of wine,
beer, candy and even crudite. |  |  |  |  |  |  |  |
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