Delta
Airlines Comprehensive
brand refresh
Completed at Landor Associates Following
the successful launch of their low-cost carrier Song, mainline Delta
found themselves in an identity crisis. With more style available for a
lower price, why would customers choose Delta? Landor employed a team of
strategists and designers to examine the customer experience and find
ways to inject value and spirit. Using aspirational attributes warmth,
honesty, creativity and efficiency, we created a huge body of work
ranging from far-out environmental concepts to redesigned cocktail
napkins. While involved, I was responsible for the development of a
custom typeface, print guidelines and graphic toolkit, inflight
magazine, and packaging for their food for purchase program. |  |  |  |  |
 |  |  |  |
› scroll to view entire project