246
W17. Branding &
marketing campaign
Completed at Pandiscio Co. During the height of the high gloss, high end real estate boom in New York City, 246w17 offered a refreshing option. No superstar architect, no in-house dog washer or personal shopper- just great living spaces, in a great neighborhood, for great prices. We communicated this accessibility with a marketing campaign that is lighthearted, democratic, and full of personality. The product is shown via quirky illustration vs the typical slick computer renderings, and basic, utilitarian materials specified for collateral, packaging and interiors. |  |  |
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